Goals and principles of forming a system of relations between Sberbank PJSC and clients using telecommunications technologies of the call center

Modern trends in the development of the banking sector as such in Russia determine the relevance of creating a system of relationships with customers, in order to strengthen competitive positions and overall development of the organization. Banks produce a specific product in the form of services that do not have a natural - material expression. Banking services are standard for the mass consumer, their range is the same, and in a developed market economy, there is a rich distribution network. The ability to contact clients with the help of modern telecommunications capabilities is the main direction of development of banking activities today. In the financial and banking sector, the availability of an auxiliary call center for a credit institution determines the further effective development of the organization and its relations with customers. A call center may not be linked to a Bank and act as a separate organization, but the responsibility for the quality of work performed is not reduced at all. In this case, the call center is the main link in building effective relationships between the Bank and customers.