Formation of a strategic approach to reverse logistics management

The article is devoted to the formation of a strategic approach to reverse logistics management, which is based on a single algorithm for managing return flows in the supply chain. A comparative analysis of the conceptual apparatus applied to the problems of return management is carried out. The points of view of Russian, Chinese and other scientists on reverse logistics as one of the types of strategic activity of the company are investigated. Developing the idea of forming a strategic approach to reverse logistics management, the article defines the main goals, objectives and criteria for evaluating the effectiveness of reverse logistics management. One of the key objectives of reverse logistics management is to create such a logistics system that would allow making and implementing management decisions aimed at reducing losses in the organization of reverse traffic based on customer-oriented and eco-oriented approaches.