Positioning strategy of a tour operator
Автор: Baburin V.A., Smirnova A.P., Solovjova J.N.
Журнал: Технико-технологические проблемы сервиса @ttps
Рубрика: Организационно-экономические аспекты сервиса
Статья в выпуске: 1 (31), 2015 года.
Бесплатный доступ
The importance of positioning under the modern conditions of the Russian tourism market development is shown. The ways to improve tour operators positioning technology valid both for the outbound and domestic tourism are suggested. The model of customer behavior of travel agencies is proposed. This model is laid in the foundation of the marketing research, which allowed identifying possible criteria for tour operator positioning.
Positioning technology, tour operator, tourism service, customer behavior
Короткий адрес: https://sciup.org/148186228
IDR: 148186228
