Development of trading enterprise growth and development strategy

The article discusses the development of a strategy for the development of a trading enterprise at the stage of entering the market. Specific features and conditions for the development of a strategy for the development of a “young” company are highlighted. Typical growth strategies that can be applied by a trading enterprise have been analyzed and grouped. The stages of development strategy development and its implementation in the company’s business practice are formulated. An example of the results of SWOT analysis is given for a specific trading enterprise at the stage of entering the market. A flexible discount system has been developed for a trading enterprise at the stage of entering the market. Several measures have been developed as part of the implementation of the development strategy of the trading enterprise.