Forms of collective intellectual property for individualization of goods as an innovative tool for increasing the competitiveness of a processing enterprise in the agro-industrial complex

The article examines the potential of using collective intellectual property forms in the Russian Federation, designed to individualize goods associated with a specific geographical object, as an innovative tool for increasing the competitiveness of processing enterprises in the agro-industrial complex. The article presents a comparison of the designation of origin and geographical indication as collective intellectual property forms in the Russian Federation for individualizing goods. The mechanism of forming added value by using a geographical indication is described. The impact of a geographical indication as an innovative tool on the key factors of competitiveness of processing enterprises of the agro-industrial complex is analyzed. An example of using geographical indications is studied and the effect of their implementation is analyzed. The key benefits for a processing enterprise of the agro-industrial complex are formulated. The main risks and barriers associated with obtaining and using geographical indications are highlighted. Practical steps have been developed to integrate geographical indications into the innovative development strategy of an agro-industrial processing enterprise.