Forms of representation of ethnic media content on regional television (on the example of TV channel “Volgograd 1”)

The article discusses the features of coverage of ethnic themes in the content of the regional TV channel “Volgograd 1”. On the example of the releases of the program “Yuzhnyye vorota”, a range of topical topics and genre originality, methods of revealing the portrait of the people and methods of communication used by the journalist are established. In this work, the importance of the ethnological culture of a journalist, which is a personified figure of ethnic material, is revealed. In addition, a hypothesis was put forward about the degree of influence of this program on the process of intercultural communication and the formation of intercultural space in the Volgograd region.