Marketing foresight technology as a tool for forming a client-oriented nonlinear economy
Автор: Afonichkin A.I.
Журнал: Известия Санкт-Петербургского государственного экономического университета @izvestia-spgeu
Рубрика: Университетская информация
Статья в выпуске: 1-2 (103), 2017 года.
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In today's economy, marketing techniques are gaining increasing development. One such technology is foresight. The article provides a review of the monograph ((Foresight Marketing Technologies}}, prepared by a team of authors led by Professor G.L. Bagiev.
Marketing, foresight, technology marketing, customer
Короткий адрес: https://sciup.org/14875802
IDR: 14875802
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