Franchising as a form of cooperation of big and small business

Автор: Lutsenko A.V.

Журнал: Экономика и социум @ekonomika-socium

Статья в выпуске: 5-1 (36), 2017 года.

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This article discusses one of the forms of integration of small and large businesses, its types and forms. Franchising is a promising form of interaction between large and small businesses, as well as an important element of the system of support of small business. The franchise system is a mutually beneficial partnership, as a small business solves the problem of funding in its infancy, and big business gets the opportunity to reduce costs and risk.

Small and big business, entrepreneurship, franchising, franchisor, franchisee

Короткий адрес: https://sciup.org/140123784

IDR: 140123784

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