Franchise as a perspective view of business
Автор: Akhatova L.A., Rafikov R.I.
Журнал: Экономика и социум @ekonomika-socium
Рубрика: Основной раздел
Статья в выпуске: 3 (34), 2017 года.
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The article investigates the development of a new tool of business - franchising. The economic essence, the role and characteristics of a franchise system as one of the most promising types of business activities and its advantages for the development of small business entities.
Franchising, franchise, franchisor, trademark royalties
Короткий адрес: https://sciup.org/140122842
IDR: 140122842
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