Franchising as an attractive form of business in the international economic environment

Автор: Volyntseva Yu.A.

Журнал: Экономика и социум @ekonomika-socium

Статья в выпуске: 12 (43), 2017 года.

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The article is devoted to the study of the essence of franchising as a form of doing business, which is very common in the modern economy at the world level. The author reveals the definition of franchising, establishes its subjects, specifics of franchising, analyzes the advantages and disadvantages of franchising as a form of doing business.

Franchising, franchisor, franchisee, economic environment, business forms

Короткий адрес: https://sciup.org/140235344

IDR: 140235344

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