Franchise in entrepreneurship

The article discusses the theory of franchising and its important aspects in entrepreneurship. Franchising, as a business strategy, is designed to create an image in the creation of current and future customers. Becoming a franchisee is based on the belief that as an entrepreneur you can become more successful with the use of another brand. In most cases, investing in a franchise that has a good business history will be one of the best investments an entrepreneur can make.