Frame-based representation of the concept “digital economy” in the Russian-language discursive practice

The article presents the primary structure of the concept “digital economy”. The research material is comprised of lexical units and word combinations that verbalize this concept and are included in electronic dictionaries and scientific publications on the relevant topics, selected by the keyword method. Frame analysis clarified that the concept “digital economy” in its cognitive structure reflects a hierarchy of cognitive layers that includes artificial intelligence and data subframes, which are distributed into several interconnected slots, including development , information , IСТ , technology . Anumber of typical thematic categories and morphological-and-syntactic constructions were revealed in the structure of the concept digital economy. The application of linguacultural approach resulted in the thematic categorization of units, which represent the concept under study. The linguistic and cognitive approach has enabled part-of-speech categorization of the concept representatives. It is revealed that thematicallythe concept “digital economy” is represented by the following categories : tools and means , processes , goods and services. Bymeans of the morphological-and-syntactic categorization of the language units, the dominance of the “Adjective + Noun” model was identified, the attributes informational , digital , electronic are found to be most frequent; they reflect the processes and categories of digitalization and informatization in the modern linguistic world image.