Harmonization of approaches to the content of eco-friendly entrepreneurship

Since 2022, improving the ecological situation has become one of the most important priorities for the development of the Russian economy. Attention to green entrepreneurship aimed at minimizing the negative impact on the environment has increased. However, despite its importance, there is still no clear and generally accepted definition of green entrepreneurship in domestic and foreign scientific literature, which hinders the formation of a unified understanding of the various approaches to its interpretation. The scientific novelty lies in the comprehensive approach to the analysis of the concept of green entrepreneurship, which combines both theoretical and practical aspects of the area under study. The work offers a systematic review of existing definitions of green entrepreneurship, focusing on the relationship between economic feasibility and environmental responsibility. This emphasizes the importance of symbiosis of the designated components for achieving sustainable development. This article groups approaches to the content of green entrepreneurship. The authors offer an overview of key viewpoints on green entrepreneurship, including the environmental component and economic efficiency. This article is for a wide range of readers, including researchers in sustainable development, green economics, and green business, and business professionals looking to adopt environmentally responsible practices.