Hermeneutic approach to appraisal of efficiency of advertising texts
Автор: Perelygina Yelena Mikhailovna
Журнал: Вестник Тверского государственного университета. Серия: Филология @philology-tversu
Статья в выпуске: 4, 2009 года.
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The paper employs hermeneutic approach to assessment of potential efficiency of advertising texts. Such texts are viewed as creolized texts which has a paramount impact on the program of their reception by the target audience
Hermeneutics, advertising text, creolized text, subjective experience, substance aspect of understanding
Короткий адрес: https://sciup.org/146120632
IDR: 146120632
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