The heroic epos as an element of ethnic identity of Sakha: in public's opinion

National art is one of important factors in preservation of national consciousness. The central place in folklore culture of people of sakha, is occupied by the heroic epos - olonkho. The report represents an attempt of ethnosociologists to answer the question of how the cultural heritage is reflected in ethnic identity of modern representatives of the people of sakha and what is an influence level of olonkho as a cultural value of the people to on ethnic identity's development. Modern society is impacted by the global processes such as globalization, urbanization, and informatization of inhabitancy. The report will try to answer the question of what is the picture that is formed by these factors in relevance to the ethnic heritage and whether or not olonhko as a genre of folklore is changing only to a certain exhibited art form which is only symbolizing the ethnicity.