Globalization and cultural universalization of consumption

The article considers the cultural universalization of consumption in the context of globalization. It is shown that national communities today are not considered as political entities, but rather as economic formations, parts of the consumer market. Globalization creates a unified world, but not an open and diverse one. This world does not have a pluralistic, cosmopolitan character, but, on the contrary, is rather a single commodity world. In it, local cultures and identities lose their roots and are replaced by symbols of the commodity world.