Globalization of culture and mass media

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The article shows that modern processes of globalization are complexly structured and have not a simple configuration. By preventing globalization, countries strive to preserve their diversity, identity and cultural traditions, and Cultural pluralism has become a pronounced feature of the world community. Within individual cultures, there are processes of increasing individual and group independence in determining cultural activities and cultural consumption.

Globalization, consumption, mass communication media, society, production

Короткий адрес: https://sciup.org/170187936

IDR: 170187936   |   DOI: 10.24411/2500-1000-2020-10853

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