City and district publics in social media as an object of media research

The importance of the study is due to the increasing role of the public pages of “VKontakte” in making daily agenda, in particular, related to urban life. New practices of “network communication” are the result of the development of the information infrastructure of the modern city-dwellers. The article “includes” urban and rural public pages to the current research agenda. It shows what place this phenomenon occupies on the conditional media map. The outcomes of the research contain identifying their prevalence in Novosibirsk and presenting quantitative indicators of audience in the most popular social network in Siberia. The article discusses, which theory is most suitable and effective regarding this “platformed” manifestation of sociality and what research topics may be covered by a more detailed analysis of these unorganized local media practices, reflecting social, including political, reality.