Urban tourism as a driver for destination development

Urban tourism differs from other types of tourism in its complexity and versatility, which, in turn, has shaped its model of tourist behavior. It acts as a major catalyst for radical change in social, economic and cultural structures. The city attracts with its environment, atmosphere, monuments, and infrastructure. The purpose of this work is to study the concept of urban tourism and identify key areas of city tourism. The authors studied the theoretical model of urban tourism, presented the motives for visiting cities, and analyzed large cities from the perspective of city tourism. The problems of this type of tourism are highlighted and the features of city promotion are considered. The authors show the key points of the urban tourism advertising campaign. On the foreign market, examples of associations are given for New York, Paris, San Francisco, Missouri, Szczecin, Vienna, Salzburg.