Government measures to support the creation and development of tourist facilities on the national tourist route

Taking into account the main trends of the tourist market at the present time and the growing role of the tourism industry in the economy of the regions, starting from 2022, an important aspect in the marketing strategy is the availability of National Tourist Routes in the territory (here in after - NTR). According to the Ministry of Economic Development of Russia, in 2024, route 56 has the status of NTR. To enhance competitiveness and demand, such routes include tourist attractions of various kinds - museums, craft workshops, iconic attractions united by the theme of NTR. In order to increase the tourist flow to the region as a whole, and to the NTR in particular, relevant departments (executive authorities authorized to develop tourism) are introducing financial support measures for representatives of the tourism business and municipalities. The article considers the types of state support measures for private tourist facilities and their importance on the National Tourist Route. The analysis has shown the need and effectiveness of government support measures for the development and increasing the attractiveness of national tourist routes. The author investigated in the most detail a new private museum and a modern type of tourist accommodation - glamping, located on the interregional NTR “The Road of Sovereigns”. The result of the study was the development of recommendations for improving the system of state support measures for National Tourist Routes in order to promote them both in the domestic and inbound tourist markets.