The grammatical peculiarities of the English advertising slogans

The article deals with the usage of the advertising grammatical features, because in many cases the success of some advertising campaign depends on the language devices, which are used to create an advertisement. We studied one of the main devices: grammatical. Each subitem of the devises was considered, such as: the definite and indefinite article, preposition, particle, verb, pronoun, adjective, adverb, interjection, etc. Each point has its own function. Explanations of the means of their formation are given after each example. With the examples we demonstrated how slogans manipulate people in the advertisements. Using a great number of grammatical devices, modern English slogan attends client's attention to the advertisement and then to the product. A conclusion is made on the significant influence of the advertisement slogans on the client's wishes. The usage of the grammatical peculiarities is trying to make the advertisement slogan more attractive for the society of customers.