Characteristics of the trademarks’ cost valuating methods

The article gives characteristics of basic methods of trademarks evaluation by different value approaches. Author presents advantages and disadvantages of all methods, and also consider the possibility of their usage in the Russian Federation. The article analyzed and generalized stages of trademarks evaluation in accordance with methods of income, cost and market approaches. The analyses of different sources has leaded to the conclusion that methods of income approach (the discounted future profit method, the royalty release method, the profit sharing method) are more applicable for evaluation of trademarks which are exists on Russian market.