Art culture in the context of information and activity approaches

The article reveals the essence, specificity and structure of art culture, considered in the context of information and activity approaches. Art culture is a complete information system with numerous resources. Information hypertext technologies allow the information consumer to carry out a "bead game" (H. Hesse) of the Text of art culture, which generates an information world of art culture with a den/host of meanings of information chaosmos. Information resources of art culture are divided into proper artistic (including preparatory information), biographical, art history, information and support, normative-legal, financial-economic, organizational and managerial information arising as a result of project activities. The activity approach allows us to present the activity structure of art culture and consider each art form taking into account the analysis of the specifics of the activity of the author/creator, including the art manager (agent, entrepreneur, dealer, impresario, producer, promoter, etc.), creative laboratories and their information essence.