The idea of «Projectivity» in online communication

The article analyzes the communicative and organizational foundations of network (or “online”) communities, considered as a new type of sociocultural organization formed on the principles of digital network media. Online communities interactions are understood as a form of social solidarity that has an increasing impact on individuals, culture and society. As an organizational basis for network sociocultural communication, the idea of collective projectivity of network interactions is emphasized. The idea of “collective projectivity” is understood as a universal communicative attractor in the formation of “online” communities.