Identity in virtual reality: new alternatives

The article deals with reference to issue of self-identification and representation of identity in the virtual social field. The research describes in detail the phenomenon of virtual reality in the context of information revolution of the new century. It considers its inherent characteristics. Universal informatization and scientization of everyday life and social practices make it necessary to study the process of finding a new identity in the information and communication environment. Holistic vision and systematic conceptualization of status for virtual individual in cyberspace requires a complete theoretical and sociological analysis