Identity: from theoretical concept to the administrative influence (socio-philosophical analysis)

Any identity is the result of complex social relationships and influence in the aggregate of which management plays a significant role. In the present globalized world the totality of identification reference points and identities themselves are in the state of permanent transformation. The system of socio-existential positioning of both an individual and of the community is losing its former distinctness, becoming the object of construction from the direction of both themselves and outer subjects of the policy (or transformation) of identity. The article examines conceptual problems of identity management.