Ideologeme as the language interpretation of political processes in mass media

The article is devoted to the analysis of ideologemes as the main language means causing the implicit impact on mass public consciousness through publicistic media texts. The deep roots of ideologemes dating back to national and universal archetypes, allow to detect their ability to penetrate the deepest thought structures. The assumption of similar perception of ideologemes within a given cognitive-language space and taking into account their national-specific features allowed us to identify and analyze a number of key ideologemes that represent the political reality of modern Spain.