The language of Russian social advertising of the new times (based on texts devoted to the special military operation)

The article analyzes the problem of linguistic originality of social advertising texts devoted to the topic of the special military operation (abbreviated as SVO) conducted by the Russian Federation in the territory of Ukraine. The research field also includes advertising texts concerning the events of the Great Patriotic War as a historical event closely related to the current military-political situation. The article aims to study the language and content of social advertising texts devoted to the SVO in order to identify the ideological implications contained in them. Research methods: basic principles of philosophy, sociology, media linguistics as well as the lexico-semantic and functional-stylistic methods.