Ideology of glamour and its image of practice

The object of study becomes a modern social, caught up in the embrace of the ideology of glamor. Today the sphere of culture is under the hood “transparent evil” by attacking the media, advertising, entertainment and fashion industry. The appeal of his fairy provide carefree life format and the idea of ​​eternal happiness associated with the maintenance of beauty, youth and wealth in the life of every individual. Listed veils existential fears of the person (ugliness, old age, poverty, death, etc.), Inevitably proves. Glamour actively supports the economic system of social relations based on constantly updated fashion trends, give birth to customer demand. This is most clearly manifested in the image of glamor, which is a simulation I. Ambient practices include an element of self-sacrifice (diet, fitness, shopping, beauty / surgical procedures, etc.), Suggesting the illusion of communion to the divine. The main methods of the present study phenomenological, hermeneutic and analytical. The analysis revealed that the idea of ​​glamor is impermanent and infinitely updatable, leading to simulations in the social and personal. Among the negative features of glamor allocated exploitation selfish motives, manipulating the mythical, rapidly changing trends and oblivion. As a result, the person loses the ability of critical thinking, no longer distinguish between the real and the illusory, lost intellectual and moral qualities. Listed contributes to the emergence of a new type of society - a glamorous and special kind of human - Homo glamorous. The results of the study can be used in research and teaching activities in the study of modern social, man, myth, and their transformation due to the ideology of glamor.