Candidate image: concept and current typologies
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The article is devoted to the analysis of various interpretations of the concept of candidate image as well as approaches to the typology of this phenomenon. The author comes to the conclusion that the current classifications of the candidate's image should be synthesized into a common universal typology.
Candidate image, political image, political marketing, electorate, debates
Короткий адрес: https://sciup.org/147250241
IDR: 147250241
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