Image as a part of management activities of the organization
Автор: Aleksenko E.V., Aleksenko A.A., Nemtsev I.A.
Журнал: Международный журнал гуманитарных и естественных наук @intjournal
Рубрика: Экономические науки
Статья в выпуске: 10-2 (25), 2018 года.
Бесплатный доступ
The image of the company is the value orientation of consumers among a large volume of information on the market, it allows you to broadcast the mission and the principles as a factors in particular company chooses; in this reason the image of the company has a competitive advantage.
Company image, image-making, mass communications, management activities
Короткий адрес: https://sciup.org/170184767
IDR: 170184767 | DOI: 10.24411/2500-1000-2018-10103
Статья научная
