«Friend-foe» opposition in a politicians' image

The article discusses an acute problem in political linguistics: the use of the pragmatic potential of the FRIEND-FOE concept in building a politician's image during the election campaign. The concept is viewed in cognitive aspect as a complex structure comprising a national, group and individual level. The authors look into the modification of the concepts of FRIEND AND FOE traditional for the Russian world image in the discourse of Perm political propaganda in 2005 - 2006.