Image of Russian industry as a competitiveness factor

The article attempts to analyze the image of the Russian industry as figurative construct, implemented by communications. The image is considered as a factor of management affecting the competitiveness of the Russian industry, and hence the stability of the national economy. The author analyzes, from what semantic units composed image of the industry, and lists of values and semantic constructs that could form the basis of a communication campaign. The author in the article defines the image of the industry, and the main purpose of image ^ formation. Provides components that ^ form a strategic management model image.