The image of the Tyumen region and its competitive potential

For the first time the paper analyzes the structure and the strategy of the image of the Tyumen region basing upon the data of the Speech and the Report of the Tyumen region Governor. The purpose and the adjustment of the image (economic, investment, social, cultural) are considered in the context of the competitive potential of the region. The image of the region is understood as a reflection of the socio-economic development and a driving force of its development.