Image policy of the region (for example Respubiki Mordovia)

This paper is devoted to the basic features of the image policy of the Republic of Mordovia. The article describes the need to build a harmonious and high-quality policy on building a favorable image of the Republic of Mordovia. The article describes a brief analysis of the positive and negative factors affecting the construction of the political image of the region. When considering the themes were used methods such as analysis, synthesis, the method of observation and description. It was concluded that the need to support the construction of a favorable image, on research in the field of political science and the need to use the experience of other regions of Russia and abroad. When writing were used textbooks for high school, describing the basic foundation of the concept of political image and mechanisms for constructing a favorable image of the political system in the region.