Information and communication strategy in the preparation of mass physical culture and sports events
Автор: Romanova Elena Fedorovna, Makhov Stanislav Yuryevich
Журнал: Наука-2020 @nauka-2020
Рубрика: Спортивный менеджмент: проблемы и перспективы развития
Статья в выпуске: 3 (28), 2019 года.
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The article presents proposals for the formation of an information and communication strategy in the preparation and conduct of sports and physical culture events, and aspects of the interaction of sports organizations with the public and socially important criteria for sports PR are considered.
Спортивный pr, information and communication campaign, sports pr, marketing in the field of physical culture and sports, mass sports
Короткий адрес: https://sciup.org/142220797
IDR: 142220797
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