Informational influence of mass media on the formation of evaluative orientations of students of higher educational institutions of physical education and sport (KSUPHEST taken as an example)

Mass media defi ne a social modern situation very purposefully, manipulating at the same time the persons consciousness. With every time it is paid less and less attention to the youths valuable orientations in TV, radio-production and in Internet as well. The ideals of beauty, kindness, love, harmony and truth are depreciating; the refl ection of our life reality is distorted. All this lowers students moral education, their patriotism and their civil position. Displaying studentssportsmens moral identifi cation shows that negative types of their behaviour are being formed. They are connected with the fact that students dont want to think about the essence of moral consciousness antinomies. The reasons of the ruinous manipulation the youths consciousness can be considered the infl ux of vulgarity, aggression, falsity into mass media. It involves the destruction of the persons psychological bases which strongly infl uence the persons critical reception of the information.