Information portals and newspapers: structurizing of perm news internet market

The article is devoted to the analysis of the region’s market of Perm online media. The author builds their typology, observes their specificity, distinguishes the criteria of online efficiency, makes the statistic analysis in compliance with them and builds a hierarchy of leaders. The author distinguishes such structural characteristics of the Internet media as aiming for leadership at news tops and ratings, a tendency to combine news and services, production of multimedia content, influence on the audience to make it loyal (primarily in social networks). The importance of video content application by online media is emphasized as well as the use of social networks for raising the loyal audience.