Innovative activity as factor of improvement of marketing policy of the enterprise of the sphere of service

Аbstract: In the modern world, the service sector has a significant impact not only in the global economy, but also in the economy of a single state. Recently, the share of services in the GDP structure has been constantly increasing, the number of employed in the service sector is also characterized by positive dynamics, international trade in services is actively developing. All these factors indicate that the modern economy is a service economy, that is, the economy of services. Innovation is an important factor that affects the development of the economy of our country in today's market conditions.