Innovative activity as the basis of competitiveness of the enterprise

Innovation is crucial for a modern enterprise. This is a set of measures to use the intellectual, scientific and scientific-technical potential in order to obtain a completely new or improved product. Every year, the innovative sphere of activity does not lose its relevance, but rather increases it, as competition in the market is growing. Producers need to satisfy individual demand, as well as the needs of society as a whole. Innovation potential is the most important part that affects the future of enterprises, regions and the whole country. The presence at the enterprise of high innovative potential plays a huge role in achieving high results. In turn, the development of innovative potential depends on the innovation policy pursued at the enterprise. The main problem in assessing innovative potential is the lack of a single view of this value. In the literature you can find many definitions that are little related to each other. Most researchers consider only certain aspects of innovative potential, but have not developed its single structure.