Innovative digital solutions in construction: Rationale for choosing a digital platform

The study is devoted to the analysis of modern digital technologies used in construction projects and the selection of the optimal platform for managing the life cycle of the facility. BIM, robotization, 3D printing, modular construction, digital twins and IoT are considered. Materials and methods. An ana-lysis of scientific literature and practical cases on the use of digital technologies in construction was carried out. Key innovations were systematized: BIM, robotics, 3D printing, UAV monitoring, digital twins, IoT. The hierarchy analysis method (MAI) was applied to select the optimal digital platform among six alternatives, taking into account the criteria of efficiency, integration and regulatory compliance. The research objective is a comprehensive analysis of the current state of innovative development of the construction industry, the identification of key problems and promising areas for their solution, as well as the justification of the feasibility of introducing innovative management practices. Particular attention is paid to the choice of the most effective option for organizational innovations – a digital platform for managing the life cycle of a construction project. Results. The main factors for reducing the efficiency of construction projects are identified – inconsistency of documentation and communication errors, which account for up to 70–80 % of all losses. It has been established that digitalization and the introduction of a unified data environment can significantly reduce the number of errors and speed up design. Conclusion. Digital technologies have proven to be highly effective in improving the quality of design and reducing construction risks. The use of domestic Renga and Pilot-BIM platforms is the most effective and cost-effective solution for Russian companies, ensuring technological independence and improving project manageability.