Innovative formats of development of cognitive activity of visitors of oceanariums: social and cultural analysis

The article analyzes the socio - cultural conditions of the Oceanarium from the point of view of using the popular direction of education (education+entertainment), during which insufficient attention to one of the actual forms of leisure-quests was revealed. As a successful example, the aquarium "Moskvarium" was used, which was one of the first to use education+entertainment for the development of cognitive activity of visitors.