Innovative marketing technologies

Автор: Dmitriev N.A., Avlasevich D.V., Shavrina O., Churaev V.V.

Журнал: Форум молодых ученых @forum-nauka

Статья в выпуске: 10 (50), 2020 года.

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This topic is especially relevant in case of full-fledged market competition, when in the struggle for a place in the market and the most favorable areas for the sale of their own goods and services. Therefore, the organization, as well as the use of the latest information technologies in marketing for some time, is the most perfect and popular market tool. It maintains the necessary pace to develop the right competitiveness among companies and their brands, thanks to which there is a growth in customer base and revenue. Achieving all this is impossible without the introduction of the latest technologies for the organization, development of the sphere of services and goods. The reaction of enterprises to innovative progress is the creation of the newest genuine product that has no analogues. If the newest product was not created, or a product that has an analogue is used, this can lead to a loss of competitiveness, a crisis, a decline in profits and ultimately ruin.

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Information technology, competitiveness, marketing

Короткий адрес: https://sciup.org/140287259

IDR: 140287259

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