Innovative approaches and tools for supporting Russian business when entering foreign markets

The article is devoted to the study of innovative approaches and tools to support Russian business in entering foreign markets. Comprehensive support programs such as "Made in Russia", financial and non-financial measures within the framework of the national project "International Cooperation and Export", the activities of regional export support centers, adaptation measures under sanctions pressure, as well as support for innovative companies are being considered. These measures contribute to increasing the competitiveness of Russian business and expanding its presence in international markets.