Innovative advertising and problems of their use in the service sphere
Автор: Baburin V.A., Goncharova N.L.
Журнал: Технико-технологические проблемы сервиса @ttps
Рубрика: Организационно-экономические аспекты сервиса
Статья в выпуске: 2 (28), 2014 года.
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The analysis of prospects of development of the market of advertising innovative technologies in the service sphere is carried out. Possibility of application of innovative technologies for increase of competitiveness of the enterprises of service is shown. Recommendations to marketing services on use of innovative advertising technologies in marketing strategy of innovative development are formulated.
Advertising technology, innovation, marketing, service sphere
Короткий адрес: https://sciup.org/148186148
IDR: 148186148
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