Innovative strategies to ensure the competitiveness of tourist firms

The article is devoted to the issues of ensuring the competitiveness of enterprises in the tourism industry. It highlights the major features of functioning of tourist enterprises and their influence on the selection of the competitiveness strategy. Authors consider the specifics of applying different types of strategies such as price competition strategy, strategy-competition, differentiation strategy, strategy, strategy of concentration variation of a complex of marketing elements communications, strategy, competition based on innovation and strategies for adapting to the external environment, the tourist enterprises.