Innovative technologies in the formation of the political image of a region

The article shows the opportunity of innovative technologies application in the formation of the regional political image. The author highlights the necessity of using marketing and informational technologies and Smart City conception in the formation of the political image of the region. Formed in the right way, the regional image is a tool for influence on other actors towards cooperation and investments. The regions of Russia gradually begin to apply innovative technologies in branding, but the process is ambiguous, it includes both rise and fall. The author considers that the efficiency of innovative technologies appliance depends on a series of criteria such as flexibility, systemacity, accountability, rationality, openness and feedback.