Innovative development tendencies in the sphere of culture: investments, efficiency, digital economy

Stimulation of companies of all types to making the investment is one of the prioritytasks facing the authorities. Creating jobs, ensuring high labor productivity is themain condition of sustainable economic growth. Certainly, it belongs to the sphereof culture. However investments in culture are the special ways of investment, whenthe factor of emotions will take place quite often. The article discusses concepts andpossibilities of defining the operating efficiency of the culture sphere organizations,and some new investment opportunities in culture in the conditions of formationof an innovation-based digital economy.