Innovative aspect of digitalization of the hospitality and tourism industry of the Republic of Adygea

The hospitality and tourism industry is one of the sectors of the economy, the development of which largely depends on the level of digital development. Hospitality and tourism enterprises today act as drivers of digitalization, as in their daily work related to the provision of services, attracting the attention of target groups, promotion, they are actively involved in the use of digital innovative technologies. It is the level of innovative development, as well as the readiness of enterprises and regional authorities for digitalization that act as key factors of competitiveness in modern conditions. Within the framework of this study, the analysis of innovation activity and the level of innovative development of the Republic of Adygea was carried out, the degree of innovation of hospitality and tourism enterprises in the region was assessed, the preferences of potential consumers of hospitality and tourism services in terms of their use of innovative digital technologies were revealed. The results obtained will allow not to disperse the efforts of regional authorities and enterprises of the hospitality and tourism industry, but to concentrate attention in the designated areas, to determine the points of growth of the territory.