The innovative aspect of the essence of digital transformation in design

The article notes that digital technologies are becoming the basis of the country's innovative development. The role of digital transformation in the national innovation system is fixed. Approaches to the definition of the term "digital transformation" are considered. It is noted that digital transformation has dynamic and static properties aimed at obtaining economic (commercial) effects and other environmental and social advantages. Based on the analysis of a number of domestic and foreign publications, the author's understanding of the term digital transformation has been formed. It is indicated that digital transformation in design is realized through the use of information modeling technologies, the implementation of which is based on various kinds of innovations. The author's approach to understanding the essence of the digital transformation of economic activity is outlined.